STREAMER TO GO
A Mahou activation with which we effectively solved a basic problem: How do we talk about the World Cup in Qatar without talking about the World Cup and impacting Gen Z? Transforming several streamers into beer delivery men to enter fans' homes and broadcast all the excitement of the tournament through Twitch.
— Film
MAHOU BRINGS THE WORLD CUP HOME THROUGH TWITCH
Every spanish's team match day during the World Cup, users could participate in the promo so that one of the streamers would go to their house to stream the match with them. Papi Gavi at the controls and riders like Vituber, Baptistao and Koko DC bringing the Mahou frozen than ever to fans' homes.
— Aftermovie